Justin Archer - Marketing Portfolio

Hi, I’m Justin.

Founder/CMO energy. I help teams go from fuzzy to focused—then build systems that scale.

My story

Selected work

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Toolbox

Co-founder, CMO & CEO

Toolbox is a peer-to-peer tool and equipment rental app that connects borrowers and lenders in local communities, making tool rentals easy, fast, and affordable.

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Gmund Cars

Owner

Acquired and transformed a stagnant car advice blog into a revenue-optimized platform generating 6x affiliate income without growing traffic.

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Outpost Plus

Marketing Contractor

Marketing Contractor leading end-to-end demand generation, CRM, content, and webinar strategies for Outpost Plus.

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Spark Fiber

Co-founder & Marketing Lead

Spark Fiber was a hyper-local internet service provider startup on a mission to bring high-speed gigabit fiber internet to overlooked neighborhoods in Flint, Michigan, transforming them into thriving innovation hubs.

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"Justin possesses a rare and intuitive grasp of the full marketing stack, allowing him to build comprehensive strategies that others often miss."
- Jaylin Bowers

How I work

Frame

Start with jobs-to-be-done. Map the journey, clarify the promise, remove choices that don’t help.

Focus

Defaults reduce friction. Ship clean flows and copy that earns each click. Telemetry from day one.

Flywheel

Tight build–measure–learn loops. Grow what works, prune what doesn’t. Momentum > spikes.

See my full approach

“Justin brings founder-level clarity and speed. He made our growth feel inevitable.”

— Client name, role (add real testimonial)

Looking for a growth partner?

Let’s talk