Toolbox Content Hub

Co-founder & CMO

An SEO-Optimized, Brand-Aligned Content Engine for Toolbox

05/14/2025 - 05/21/2025

Project Overview

The Toolbox Content Hub is the SEO and content distribution arm of the Toolbox ecosystem — built to house blogs, knowledge base articles, and videos that attract, educate, and convert our DIY audience.

Quick Stats & Wins

Active Users:N/A (Just Launched)
Conversion Rate:N/A (top-funnel channel)
Seo Ranking:N/A (Just Launched)
Social Growth:

Tools & Technologies Used

Hugo

HTML

Markdown

Tailwind CSS

Netlify

ChatGPT (as dev assistant)

Creative Approach

Branding:

Clean, high-contrast, with red, teal, and off-white palette. Typography and spacing match mobile-first UX principles from the Toolbox app design system. Visuals were matched using design system assets from Toolbox’s brand deck.

Campaign Examples:

Tool Tips & Project Walkthroughs – A blog series tailored for DIYers, offering step-by-step guides and practical tool advice.
Homeowner Education Articles – Content designed to help homeowners make informed decisions on repairs, rentals, and upgrades.
Project Deep Dives – In-depth looks at high-impact projects like basement renovations, kitchen remodels, and more.

Key Highlights & Contributions

Built solo in 2 weeks using Hugo
Removed bulky theme for fully custom, branded experience
SEO-optimized structure for long-term traffic growth
Live publishing system with complete editorial autonomy

Key Skills Applied

Content ArchitectureTechnical SEOUI/UX DesignSolo Web DevelopmentBrand-Driven Execution

Relevant Links

Visit Toolbox Content Hub Site View a Toolbox Content Hub Blog Post The Flagship Toolbox App

Impact & Outcomes

Enabled Toolbox to capture SEO traffic, house social content, and build brand visibility at the top of the funnel — all without rewriting the app. Created a scalable foundation for organic growth and brand education.

Marketing Approach & Strategy

Solve Toolbox’s SEO gap with a modular, fast-loading content system that can scale independently. Anchor the content hub as the top of the funnel for marketing, engagement, and education while routing users to the app via deep links.

Deep Dive Case Study

Background

The Flutter-based Toolbox app was not SEO-friendly, limiting our ability to drive organic traffic and build authority online. We needed a branded destination for blogs, videos, and knowledge assets.

Execution

Scouted Hugo for performance and static content flexibility
Scrapped the Blowfish theme to enable true brand alignment
Built from zero: nav, hero, footer, blog grid, and article pages
Wrote and published launch blogs to populate the platform

Outcome

Launched a fast, on-brand content system with no theme bloat. Created a powerful marketing lever to capture traffic and connect all parts of the Toolbox ecosystem.

Key Assets & Visuals