Virtual You
Founder & Owner
Boutique Digital Agency for Local Brick-and-Mortar Growth
03/2016 - 03/2020
Bootstrapped digital agency helping local businesses drive real-world traffic through smart online campaigns.
- Employees:1 (Founder-led)
- Revenue:$30,000 total across 4 years
- Active Users:10+ active small business clients
- Conversion Rate:Varied, with some promos reaching 30–40% redemption
- Seo Ranking:Clients ranked on first page for niche local terms
- Social Growth:Grew client social accounts by 50–150% during campaign periods
Branding:
Friendly, high-conversion visuals with bold CTAs, human-centered messaging, and a tone that met small business owners where they were—busy, practical, and skeptical.
Campaign Examples:
- ‘Walk In, Win Big’ coupon series for restaurants
- ‘Back-to-School Specials’ for dentists and salons
- ‘Get Connected’ launch strategy for Spark Fiber's neighborhood rollouts
- Launched and ran a solo agency serving 10+ local clients
- Acted as a fractional CMO for a startup ISP that lead to co founder status (Spark Fiber)
- Generated leads through Google Ads, converted them via Facebook campaigns
- Built custom websites and handled full-cycle marketing for brick-and-mortar businesses
Virtual You gave local service providers a competitive digital edge and brought dozens of customers into physical storefronts through personalized ad strategies. It also laid the foundation for my long-term growth as a full-stack marketer.
Simple, local-first strategy: Use search ads to find businesses that needed help, then deliver customized Facebook ad campaigns focused on measurable outcomes like store visits, coupon redemptions, or calls booked.
Background
Local businesses often lacked time, knowledge, or confidence to launch effective digital campaigns that drove real-world impact.
Execution
- Generated leads through Google Ads targeting local services
- Conducted 1:1 strategy sessions to align digital tactics with business goals
- Launched Facebook ad campaigns offering in-store promos and conversion tracking
Outcome
Clients reported increased walk-in traffic, recurring appointments, and growing brand visibility. Spark Fiber gained foundational marketing systems as it scaled from 0 to local coverage.
Related Content
- Digital Marketing
- Lead Generation Campaigns
- Website Design & Strategy
Contact & Socials
Address: Flint, MI, USA