JustinArcher.pro

Owner & Creator

A living portfolio that bypasses resumes and ATS systems by letting my work speak for itself.

03/2025 - Present

Project Overview

A dynamic personal portfolio built to showcase everything I’ve done—projects, skills, services, and my story—in one elegant, interconnected platform.

Quick Stats & Wins

Active Users:50+ visits from targeted job applications in the first 10 days
Conversion Rate:80%+ visit-to-engagement rate on recruiter outreach
Seo Ranking:Optimized for hiring-related keywords and long-tail search queries
Social Growth:10% growth in LinkedIn profile views since portfolio launch

Tools & Technologies Used

Next.js

Firebase Studio

VS Code

GitHub

Markdown

HTML/CSS

Creative Approach

Branding:

Grit meets design—clean, modern layout with emotionally resonant language, bold colors, and raw storytelling that mirrors the real challenges I’ve overcome.

Campaign Examples:

Story-First Portfolio Architecture
Dynamic JSON-Driven Project Deployment
Authenticity-Focused Branding and Messaging

Key Highlights & Contributions

Dynamic JSON architecture for rapid scalability
Built with Firebase Studio + Next.js from scratch
Keyword-optimized for recruiters and SEO
Authentic, deeply personal brand storytelling

Key Skills Applied

Full-Stack Web DevelopmentPersonal BrandingSEO & Keyword AnalysisStorytelling & CopywritingComponent-Based ArchitecturePortfolio UX Design

Relevant Links

Visit Project Site Read About Page

Impact & Outcomes

Enabled me to bypass ATS filtering, stand out to real decision-makers, and present my value with clarity and proof. It functions as both a portfolio and a conversion-optimized career engine.

Marketing Approach & Strategy

Build a modular portfolio that reflects my full professional capabilities while avoiding resume pitfalls. Use modern tooling, research-backed structure, and interlinked data to create a living digital resume that can evolve alongside my career.

Testimonials

"You built that entire site yourself? That's incredibly impressive."
- Multiple recruiters & mentors

"This portfolio tells me everything a resume never could."
- Startup founder reviewing project

Deep Dive Case Study

Background

Traditional resumes and job boards weren't cutting through—most applications were ghosted or screened by bots. I needed a better way to communicate who I am and what I bring to the table.

Execution

Built MVP using WordPress, but scrapped it due to speed and limitations.
Switched to Firebase Studio + Next.js, using AI and JSON schemas to modularize the project.
Wrote structured project summaries using my voice recordings and dynamic data injection to make rapid updates possible.

Outcome

I now have a fully scalable, modular, and SEO-optimized portfolio that is regularly updated and directly supports job applications, contracting opportunities, and professional storytelling.

Key Assets & Visuals