My Work

Featured Projects

Toolbox

Co-founder, CMO & CEO

Directed complete UX/UI redesign, resulting in a 3.3x increase in funnel conversions
Co-developed the MVP and facilitated the platform's first successful tool rentals
Oversee vendor relationships and operations for two active partners

Google Ads Platform

Spreadsheet Software (e.g., Excel, Google Sheets)

Increased affiliate revenue from $50 to $300/month in 6 months
Monetized 100+ top-performing blogs that were previously untouched
Integrated higher-paying affiliate networks beyond Amazon
Laid groundwork for 10x traffic growth by addressing Google penalty

WordPress

Python

Google Analytics & Search Console

View Case Study

Outpost Plus

Marketing Contractor

Built and deployed 3+ webinars with 30–40% lead conversion.
Executed Reddit AMA campaigns generating 20+ inbound inquiries.
Created 24+ email nurture messages segmented by lead readiness.
Rebuilt the CRM and lifecycle flows inside HubSpot.

Co-founder & Marketing Lead

Achieved ~15% market penetration (~100 homes) in an underserved area.
Developed cost-saving anchor house fiber deployment model.
Led hyper-local marketing, including flyers, events, and social media.
Directly contributed to startup strategy, growth, and infrastructure execution.

Basic CRM tracking and manual data management (Excel, paper systems)

View Case Study

Toolbox Content Hub

Co-founder & CMO

Built solo in 2 weeks using Hugo
Removed bulky theme for fully custom, branded experience
SEO-optimized structure for long-term traffic growth
Live publishing system with complete editorial autonomy

Producer, Location Scout, Casting Director, Editor, Sound Mixer, Actor (PA)

Produced, cast, and edited a full pilot with only $800
Self-trained and executed on-set sound recording
Pivoted location and saved production last-minute
Wore 7+ roles including Actor, Editor, and Project Manager

Spun out SYOISP from Outpost Plus and granted equity for contributions
Generated $1M+ pipeline revenue via educational content and community
Built Discord from 0 to 100+ engaged users with AMAs and office hours
Created and scaled SEO-rich blogs, calculators, and lead magnets

Launched and ran a solo agency serving 10+ local clients
Acted as a fractional CMO for a startup ISP that lead to co founder status (Spark Fiber)
Generated leads through Google Ads, converted them via Facebook campaigns
Built custom websites and handled full-cycle marketing for brick-and-mortar businesses