Outpost Plus
Marketing Contractor
Scaling a Niche Fiber ISP Consulting Agency
07/2022 - 07/2023
Marketing Contractor leading end-to-end demand generation, CRM, content, and webinar strategies for Outpost Plus.
- Employees:6
- Billed:$25,000 over 12 months
- Active Users:65+ ISP Leads Contacted
- Conversion Rate:30–40% Webinar Attendee to Lead Conversion
- Social Growth:200% increase in Reddit AMA traffic within 48 hours
Branding:
Clean, consultative, and trustworthy—tailored to conservative decision-makers in infrastructure tech.
Campaign Examples:
- Reddit AMA Strategy & Execution
- Quarterly Webinar Series
- Email Nurture Flow for Tiered Lead Segments
- Built and deployed 3+ webinars with 30–40% lead conversion.
- Executed Reddit AMA campaigns generating 20+ inbound inquiries.
- Created 24+ email nurture messages segmented by lead readiness.
- Rebuilt the CRM and lifecycle flows inside HubSpot.
Transformed Outpost Plus’s fragmented marketing efforts into a systemized, data-driven engine resulting in measurable lead growth, increased client engagement, and verified pipeline wins.
A high-touch growth system using thought leadership (webinars, AMAs), marketing automation (HubSpot), and direct outreach (site surveys) tailored for high-value, relationship-driven clients in a niche market.
Background
Outpost Plus needed scalable systems for marketing and sales in the underserved Fiber ISP consulting space.
Execution
- Set up and customized HubSpot for CRM, segmentation, and automation
- Led full website redesign for conversion and clarity
- Launched 3+ webinars and a Reddit AMA campaign targeting ISPs
Outcome
Delivered a fully integrated marketing stack, ran site surveys, and built repeatable nurture systems that Outpost Plus now uses independently.
Related Content
- CRM Implementation
- Email Marketing
- Content Strategy
Contact & Socials
Address: San Francisco Bay Area, CA